Turn Experience Into Profit
Giving Lateral Moves
Effect on Tradespeople?
A Strategic Career Pivot
At the heart of our mission is a belief that tradespeople—mechanics, operators, and technicians—deserve more than the daily grind. We exist to educate and empower them to rise as highly knowledgeable consultants, capable of guiding both buyers and sellers through ethical, transparent, and value-driven equipment transactions. By bridging the gap between hands-on expertise and professional consulting, we enable tradespeople to take control of their futures and redefine their careers with purpose and agency.
We are here to be the change the industry has been asking for—to build a new path forward where skill meets strategy, and experience becomes influence.
At One Lane Education, we don’t just train—we transform. Our program is designed to give heavy-duty mechanics the tools, knowledge, and confidence to transition from the physical demands of the trade to a high-value consulting and transactional role in the heavy equipment industry.
Rather than continuing to pull wrenches, lift heavy components, or endure challenging work environments, graduates of our program gain the ability to leverage their years of hands-on experience in a new, more strategic way.
Stop trading hours for a wage. One Lane Education shows heavy-duty mechanics how to transition from an hourly or daily rate to a fee-based income model, where they control the deal—not just the tools.
Mechanics can now:
List and broker multiple pieces of heavy equipment.
Create multiple streams of income without the grind.
Elevate their career through broker-level training to manage and mentor others.
Build a personal agency brand in the heavy equipment world.
This isn’t about leaving the trade—it’s about owning your space in it.
At One Lane Education, we understand that starting over isn't an option—and it shouldn't have to be. Our course is built to give tradespeople the ability to make lateral career moves without losing the years of experience, knowledge, and credibility they’ve earned in the field.
Rather than abandoning their trade, our students redirect their expertise. The skills that once helped them diagnose, repair, and operate machinery now position them as transactional professionals who understand value, performance, risk, and buyer needs better than any outsider ever could.
Our education doesn’t push tradespeople away from what they know—it pulls them forward into new territory where their knowledge is more valuable than ever. They gain the freedom to consult, represent, and transact on behalf of both buyers and sellers, all while staying grounded in the world they’ve mastered.
We call it progress without loss—a way to grow without giving up everything that got them here.
Days
Hours
Minutes
Seconds
Intro Course to One Lane
Available
Oct 8, 9
Oct 15, 16
Oct 22, 23
Heavy Equipment Brokering Basics 2 Day Intro Course for Mechanics & Operators:
Education & Career Shift
Enroll in a focused training program covering:
Go to Market & Start Selling
Transition from education to execution—start making private sales.
Marc Aubin
Founder
I’ve spent much of my life around machines—selling them, moving them, fixing them, and helping others do the same. Over time, one thing became increasingly clear: tradespeople know the equipment better than anyone, yet they’re rarely the ones profiting from the transaction.
That needed to change.
One Lane Education was created to open a new door for people who’ve built their careers with their hands and now want to build wealth with their knowledge. This isn't a course—it’s a shift in mindset. We’re here to help mechanics, technicians, and operators move from operational to transactional by teaching them how to become equipment brokers.
Growing up in Northern Alberta, I’ve walked in steel-toed boots and sat across the table from decision-makers. I know what it feels like to be burnt out, underpaid, and wondering what’s next. That’s why One Lane exists—to give you a clear, guided path to your next chapter, using the skills you already have.
This isn't theory. It's proven. We've trained everyday tradespeople to close real deals and build income through equipment brokerage—without quitting their current job or going back to school.
If you’re ready to stop working harder and start working smarter, you’re in the right place.
See you in the lane.
Marc Aubin
Founder, One Lane Education
Colette Aubin
I’m driven by the excitement of creating opportunities and building meaningful connections. Originally from a small town, I’ve adapted to the hustle and energy of city life, where I’ve spent the last 30 years navigating both entrepreneurship and family life. My husband, Marc, and I have raised four wonderful children, and together, we’ve built a legacy of hard work and mutual support.
For over 25 years, I’ve been Marc’s partner in both life and business, bringing my passion for organization and efficient systems to the table. As Chief Administration Officer at One Lane Education, I focus on ensuring the smooth running of our day-to-day operations, from integrating new students to optimizing our internal systems. I’m here to make sure our team stays on track and that everyone who joins us has a seamless experience.
What excites me most is empowering people to take the next step in their careers—helping them transition from skilled tradespeople to successful brokers. It’s incredibly rewarding to be part of that transformation.
Outside of work, I enjoy a little downtime—whether it’s spending time with family, seeking out new culinary experiences, or enjoying the rare moments when I can sit down and relax.
I look forward to our journey together.
Colette Aubin
Chief Administration Officer
Jade Aubin
Joining One Lane Education felt less like starting a new job and more like stepping into a legacy. With a foundation in logistics, I brought a systems-focused mindset to a business that’s constantly adapting and growing. It’s been exciting to help shape that momentum from the inside out.
As Operations Coordinator, I manage a blend of logistics, communications, and marketing efforts to keep our team aligned and moving forward. The best part? Working in a setting where family values and professional drive go hand in hand. Every day is about progress—with people I trust, in a business that matters.
Jade Aubin
Operations Coordinator
IT'SNot necessary. However, you will need to have experience and knowledge with equipment to become a Broker. Your background may be - technician, operator, machinist, welder, shop owner or other similar trades.
.No, this is designed to complement what you're already doing. In today’s world, it often takes multiple income streams to stay ahead financially. This is a flexible way to turn your industry knowledge into extra income—without giving up your current work. You can start brokering part-time and grow it at your own pace.
If you work with equipment—whether you’re a technician, operator, or shop owner—this is for you. No sales experience needed.
This is a commission-based income. The more time and effort you put in, the more your earning potential grows.
Absolutely. If you understand the value of good equipment, you’re already ahead of most salespeople. We’ll show you how to broker, not sell.
Start by contacting us to set up a meeting. We will go over all that we do and see if it's a good fit for you.
